Vol. 2 No. 2 (2024): April 2024

Articles

• Analysis of the Determination of Standard and Actual Raw Material Cost Calculations at PT Cipta Frima

  Moh. Nasrul Setiawan Adam

  325-331

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  DOI: https://doi.org/10.58905/athena.v2i2.245   Abstract Views: 390    PDF Downloads: 642

• Magical Realism in Contemporary Indonesian Literature: An Exploration of the Value of Education in a Fantasy World

  Arviah Putri Ayuningtyas, Onok Yayang Pamungkas

  332-344

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  DOI: https://doi.org/10.58905/athena.v2i2.277   Abstract Views: 572    PDF Downloads: 1356

• Exploration of the Role of Tiktok Content: Influencer Strategy, Affiliate Marketing, and Online Customer Reviews in Influencing Generation Z Purchasing Decisions at Shopee

  F Fitria, Desi Tia Adisti, D Dea, Agum Gumelar, Adi Setiawan

  345-356

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  DOI: https://doi.org/10.58905/athena.v2i2.287   Abstract Views: 8228    PDF Downloads: 6755

• The Influence of Live Streaming on Flash Sale and ITS Impact on Impulse Buying of Shopee E-Commerce Users in Indonesia

  Ridwan Alif Nurfatria, Hakim Ramadhan, Muhammad Rifqi, Adi Setiawan, Misbak

  357-363

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  DOI: https://doi.org/10.58905/athena.v2i2.288   Abstract Views: 2591    PDF Downloads: 2135

• The Influence of Paylater and Affiliate Features on Consumer Buying Interest in Shopping on the Shopee Aplication

  Irma Trimulyawati, Ladina Syafa Sholeha, Adi Setiawan, Tiara Muthiarsih

  364-372

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  DOI: https://doi.org/10.58905/athena.v2i2.289   Abstract Views: 1365    PDF Downloads: 918