Conflict or Transformation?, National and Global Values in the Information Society (The Case of Uzbekistan)

Xolmirzayev Nodirjon Nizomjonovich; Madina Abosjonovna Badalova

doi:10.58905/athena.v4i4.818

Authors

Xolmirzayev Nodirjon Nizomjonovich Kokand University, Kokand, Uzbekistan
Madina Abosjonovna Badalova Fergana State University, Fergana, Uzbekistan

DOI:

https://doi.org/10.58905/athena.v4i4.818

Keywords:

information society, national values, cultural hybridity, family environment, digital literacy

Abstract

This article examines the relationship between national and global values in the emerging information society, using Uzbekistan as a case study, and asks whether their interaction is better understood as conflict or as transformation. Adopting a qualitative, interpretive design grounded in digital anthropology, the study draws on a critical review of scholarly literature, analysis of statistical and media documents, and non-participant observation of publicly available Uzbek digital content. It examines how digital space, social media, artificial intelligence, and global platforms are reshaping family dynamics, national identity, cultural traditions, and spiritual values. The analysis identifies three interrelated patterns: (1) everyday friction between screen-mediated youth practices and the traditional family environment; (2) an emerging cultural hybridity through which young people repackage national heritage in global digital formats; and (3) structural challenges created by engagement-driven platform algorithms and an intergenerational digital-skills divide. The findings suggest that the interaction between national and global values is characterized less by outright conflict than by continuous negotiation, selective adaptation, and structural transformation. On this basis, the study proposes strategic directions for preserving national heritage, narrowing the intergenerational digital divide, and promoting local culture within globalized digital environments.

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