The Role of Instagram “@Cidulang_Geresik” Account in Building an Intelligent Community: Implementation and Obstacles
DOI:
https://doi.org/10.58905/athena.v4i1.496Keywords:
Digital Information, Instagram, Mass Communication, Smart Community, Social MediaAbstract
This study purpose to analyze the function, role, and influence of Instagram account @cidulang_geresik in providing information to build a smart community. This study uses a qualitative approach through interviews with the admin of the Instagram account @cidulang_geresik. The results show that the function of Instagram @cidulang_geresik is optimal by utilizing features such as feeds, stories, highlights, and reels to disseminate information about hamlet or village activities. The Instagram account @cidulang_geresik has a cognitive, emotional, and behavioral influence on residents. The role of the Instagram account @cidulang_geresik effectively carries out two-way communication functions and strengthens social relationships. Implementation is carried out through regular content uploads, the use of photos and videos, the use of story and live features, and collaboration with village officials in disseminating public information. However, there are obstacles such as the limited number and availability of admins, unequal digital literacy among residents, inconsistent quality of content production, and internet network constraints that hinder access to information. Overall, the Instagram account @cidulang_geresik shows a positive contribution as a village communication and information medium. Through optimal functions, influence, and roles, Instagram can be used to build a smart community so as to improve the quality of life.
References
C. A. Pertiwi, D. R. Fitriani, and B. Santoso, “Smart City through Social Media: In Creating Good Governance in the Government of West Java,” Int. J. Multicult. Multireligious Underst., vol. 6, no. 10, pp. 33–42, 2019.
A. Jamil, “Social media communication: content analysis of Indonesian parliament instagram account,” J. Stud. Komun., vol. 5, no. 3, pp. 746–763, 2021.
D. Andriany, “Komunikasi di Era Revolusi Industri 4.0,” J. Signal, vol. 10, no. 2, pp. 312–325, 2022.
A. Indrayani and I. Yulianto, “Pengaruh Penggunaan Media Sosial dalam Pembangunan Desa Cerdas. .,” J. Ilmu Komun., vol. 2, no. 1, pp. 1–9, 2022.
A. Setiawan and D. Kurniawan, “Pengelolaan Media Sosial untuk Pemberdayaan Masyarakat di Desa,” J. Pembang. Masy., vol. 2, no. 1, pp. 1–10, 2021.
E. Suryana, Smart Community dalam Era Digital: Teori dan Praktik. Penerbit Media Sains, 2020.
D. McQuail, Mass communication theory: An introduction. Sage Publications, Inc, 1987.
J. Lull, Media, Communication, Culture: A Global Approach. Columbia University Press, 2000.
S. J. Baran and D. K. Davis, Mass Communication Theory: Foundations, Ferment, and Future. Cengage Learning, 2015.
M. E. McCombs and D. L. Shaw, “The agenda-setting function of mass media,” Public Opin. Q., vol. 36, no. 2, pp. 176–187, 1972.
R. M. Entman, “Framing: Toward clarification of a fractured paradigm,” J. Commun., vol. 43, no. 4, pp. 51–58, 1993.
D. McQuail, McQuail’s mass communication theory, 6th ed. SAGE Publications, 2010.
I. Hargreaves, The Media and the Public: “Them” and “Us.” Polity Press, 2004.
A. Giddens, Sociology. Polity Press, 2006.
P. F. Lazarsfeld and R. K. Merton, Mass communication, popular taste and organized social action. Bobbs-Merrill, College Division Indianapolis, 1948.
G. Gerbner, L. Gross, M. Morgan, N. Signorielli, and J. Shanahan, “Growing up with television: Cultivation processes,” in Media effects, Routledge, 2002, pp. 53–78.
A. Bandura, “Social cognitive theory: An agentic perspective,” Annu. Rev. Psychol., vol. 52, no. 1, pp. 1–26, 2001.
J. Blumler and M. Gurevitch, The crisis of public communication. Routledge, 2002.
M. Castells, M. Fernandez-Ardevol, J. L. Qiu, and A. Sey, Mobile communication and society: A global perspective. Mit Press, 2009.
I. Anugrahwati, M. Akbar, and A. F. Sonni, “Analysis of Instagram Social Media Content as a Political Communication Tool on the @ismailbachtiar Account,” Hasanuddin International Conference on Social and Political Sciences (HICOSPOS) 2024. Sciendo, pp. 121–124, 2025. doi: 10.2478/9788367405928-017.
S.-M. Kallio and J. Mäenpää, “Visuality as an Affordance on Instagram News Production,” Digit. Journal., pp. 1–19, 2025, doi: 10.1080/21670811.2025.2462558.
L. Özkoçak and Y. Tuna, “Examining ‘replacement’ attitudes in the context of uses and gratifications during the 8-day Instagram inaccessibility period in Turkey,” Online J. Commun. Media Technol., vol. 15, no. 3, p. e202521, 2025.
L. Manovich, “Instagram and contemporary image.” Manovic.net, 2017.
R. Giffinger, C. Fertner, H. Kramar, R. Kalasek, N. Pichler-Milanovic, and E. J. Meijers, Smart cities. Ranking of European medium-sized cities. Final report. Vienna University of Technology, 2007.
N. Putri, A. Ropik, and G. Astrid, “Pengunaan Media Sosial Terhadap perubahan Perilaku Remaja Kelurahan 20 Ilir Timur 1 Palembang,” JSIKOM, vol. 3, no. 2, 2024.
T. J. Lajunen and I. S. O. Haug, “The Relationships Between Instagram Use, Emotional and Behavioural Responses, Self-Esteem, Emotional Investment, and Social Comparison,” Sage Open, vol. 13, no. 3, 2023, doi: 10.1177/215824402311939.
A. Nabila, B. Herdian, N. T. Magdalena, S. F. Siregar, A. Fauzi, and I. Eprianto, “Melindungi Diri di Era Digital: Keamanan Dalam Penggunaan Media Sosial TikTok,” Fibonacci J. Ilmu Ekon. Manaj. dan Keuang., vol. 1, no. 2, pp. 122–133, 2024.
V. L. Thomas, M. Chavez, E. N. Browne, and A. M. Minnis, “Instagram as a tool for study engagement and community building among adolescents: A social media pilot study,” Digit. Heal., vol. 6, p. 2055207620904548, 2020.
S. C. Kamau, “Democratic engagement in the digital age: youth, social media and participatory politics in Kenya,” Communicatio, vol. 43, no. 2, pp. 128–146, 2017.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Dhita Shaleh Farisya, Sri Wulandari, Dian Andriany
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
