Vol. 3 No. 1 (2025): January 2025

Articles

• The influence of Artificial intelligence, Digital leadership on Organizational performance mediated by Innovative work behaviour in the Hotel Industry in Jakarta

  Egabetha Yudhaputri, Willy Arafah, Sarfilianty Anggiani

  313-322

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  DOI: https://doi.org/10.58905/apollo.v3i1.405   Abstract Views: 815    PDF Downloads: 880

• The Influence of Word of Mouth (WOM) on Customer Buying Interest with Brand Image as a Moderating Variable

  Dhiana Ekowati; Winanto Nawarcono, Wendri Sukmarani

  323-331

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  DOI: https://doi.org/10.58905/apollo.v3i1.370   Abstract Views: 427    PDF Downloads: 504

• Analyzing the Key Drivers of E-Commerce Adoption in MSMEs: an Empirical Research in Indonesia

  Meirani Harsasi, Andi Mulyana, Isbandriyati Mutmainah, Aprihatiningrum Hidayati, Erni Ernawati, Ahsla Nauli Dinanti Sianipar

  332-345

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  DOI: https://doi.org/10.58905/apollo.v3i1.430   Abstract Views: 574    PDF Downloads: 679

• Soft Selling Communications Strategies in Building Brand Awareness for “Sasa” on Raditya Dika’s YouTube Account Content

  Ilham Baihaqi, Salsabila Cahyarani, Farida Nurfalah

  346-355

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  DOI: https://doi.org/10.58905/apollo.v3i1.444   Abstract Views: 634    PDF Downloads: 701

• The Influence of Self-Efficacy, Social Media, and Financial Literacy on The MSMEs Performance in Cirebon City

  Ummi Mubarokah, Marchielo Refanza Ginting, Roni Mulyatno

  356-366

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  DOI: https://doi.org/10.58905/apollo.v3i1.437   Abstract Views: 283    PDF Downloads: 363