MANUSCRIPT TYPES ACCEPTED

Type of Manuscript

Apollo: Journal of Tourism and Business considers the following types of scholarly manuscripts, provided that they establish a clear and substantive connection with the journal's focus and scope:

1. Original Research Articles
   Empirical studies reporting original findings based on quantitative, qualitative, or mixed-methods research. Manuscripts should present a clear research problem, explain the methods used, and discuss the findings and their contribution to knowledge or practice.
2. Conceptual and Theoretical Articles
   Articles that develop, refine, integrate, or critically examine concepts, theories, models, or frameworks. Manuscripts must provide a coherent scholarly argument grounded in relevant literature and demonstrate a distinct theoretical contribution.
3. Systematic Literature Reviews and Bibliometric Studies
   Studies that systematically synthesize existing research or examine patterns in scholarly publications. Manuscripts should explain their search strategy, data sources, selection criteria, and analytical procedures sufficiently to support transparency and reproducibility.
4. Case Studies
   Research-based analyses of destinations, organizations, enterprises, communities, policies, or industry practices. Manuscripts should explain the basis for case selection, data collection, and analysis, and demonstrate implications beyond a purely descriptive account of the case.
5. Methodological Studies
   Articles that develop, adapt, compare, or evaluate research methods, analytical techniques, measurement instruments, or decision-support approaches relevant to tourism and business. Manuscripts should provide appropriate validation or evaluation and explain the value of the methodological contribution.

Submission requirements: Authors should identify the manuscript type when submitting. Each submission must demonstrate originality, adequate scholarly grounding, a clear contribution, and methods or an analytical approach appropriate to its manuscript type.

Manuscript preparation: Authors must follow the journal's Author Guidelines and official template. The organization of conceptual articles, reviews, and other manuscript types may be adapted to the nature of the work, with any necessary departures from the standard research structure explained to the editor.

Focus and Scope

Apollo: Journal of Tourism and Business is an international, peer-reviewed, open-access scholarly journal that publishes original and high-quality research in the fields of tourism, hospitality, business, management, entrepreneurship, and related interdisciplinary studies.

The journal provides an academic platform for researchers, practitioners, policymakers, and scholars to disseminate theoretical, empirical, methodological, and applied research that contributes to the advancement of knowledge and professional practice in tourism and business.

Apollo particularly welcomes studies that examine emerging challenges, innovation, sustainability, digital transformation, organizational development, economic change, and the interaction between tourism, business, society, technology, and policy.

Tourism and Hospitality

The Tourism and Hospitality section covers, but is not limited to, the following areas:

• Tourism management and development
• Hospitality and hotel management
• Destination management and destination marketing
• Sustainable and responsible tourism
• Tourism economics and economic impacts of tourism
• Tourism policy, governance, and planning
• Tourism development and community-based tourism
• Cultural, heritage, and creative tourism
• Ecotourism, rural tourism, and nature-based tourism
• Adventure and special-interest tourism
• Tourist behavior, experience, and satisfaction
• Tourism marketing and consumer behavior
• Digital tourism, smart tourism, and tourism technology
• Tourism innovation and digital transformation
• Tourism resilience, crisis management, and risk management
• Tourism entrepreneurship and small tourism enterprises
• Events, festivals, and tourism-related industries

Business and Management

The Business and Management section covers, but is not limited to, the following areas:

• Entrepreneurship and innovation
• Small and medium-sized enterprises (SMEs)
• Business management and administration
• Strategic management
• Marketing management and consumer behavior
• Digital marketing and social media marketing
• International business and global management
• Human resource management
• Organizational behavior and organizational development
• Leadership and corporate governance
• Operations and supply chain management
• Business economics and managerial economics
• Financial management and business finance
• Business analytics and decision-making
• Digital business, e-commerce, and digital transformation
• Innovation management and technology management
• Business ethics, corporate responsibility, and sustainability
• Family business and entrepreneurial ecosystems

Interdisciplinary Studies

The journal also welcomes interdisciplinary research that establishes a clear and substantive connection with tourism or business, including studies involving:

• Tourism and economic development
• Tourism and entrepreneurship
• Tourism and sustainability
• Tourism and digital technology
• Tourism and cultural or creative industries
• Business and information technology
• Business and sustainable development
• Business and public policy
• Business and social innovation
• Artificial intelligence and data-driven decision-making in tourism and business

International and Inclusive Scope

The journal welcomes submissions from researchers, academics, practitioners, and postgraduate scholars from all geographic regions. There are no restrictions based on nationality, institutional affiliation, gender, career stage, or geographic location.

Editorial and publication decisions are based on scholarly merit, originality, methodological rigor appropriate to the manuscript type, relevance to the journal's scope, research integrity, and contribution to knowledge.

Scope Clarification
Manuscripts that are primarily outside the fields of tourism, hospitality, business, management, entrepreneurship, or their clearly related interdisciplinary areas may be declined during the initial editorial screening before peer review.