Vol. 4 No. 1 (2026): January 2026

Articles

• Commercialization of Cultural Tourism and its Impact on the Authenticity and Preservation of Local Wisdom

  Florianus Pruda Muda

  449-456

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  DOI: https://doi.org/10.58905/apollo.v4i1.459   Abstract Views: 532    PDF Downloads: 2631

• The Effects of Price, Product Quality, and Lifestyle on Students’ Purchase Decisions: Evidence from Mie Gacoan in Bandar Lampung

  Susi Indriyani, Nyoman Tyo Awidianto, Anugerah Sanjaya

  457-464

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  DOI: https://doi.org/10.58905/apollo.v4i1.542   Abstract Views: 495    PDF Downloads: 429

• The Effects of Product Quality, Service Quality, and Café Atmosphere on Purchase Decisions: Evidence from a Local Coffee Shop in Indonesia

  Rami Irna Putri, Tri Citra Aulia Sukma, Susi Indriyani

  465-473

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  DOI: https://doi.org/10.58905/apollo.v4i1.543   Abstract Views: 1481    PDF Downloads: 773

• The Effect of Coffee Farming on the Socio-Economic Improvement of Farmers in Siempat Nempu District, Dairi Regency

  Wahyunita Sitinjak

  474-482

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  DOI: https://doi.org/10.58905/apollo.v4i1.553   Abstract Views: 121    PDF Downloads: 195

• Employee Generated Content (EGC) By the Owner of Shaera Coffee on Tiktok

  Ane Septiani, Aghnia Dian Lestari

  483-490

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  DOI: https://doi.org/10.58905/apollo.v4i1.561   Abstract Views: 428    PDF Downloads: 532