Vol. 2 No. 2 (2024): May 2024

Articles

• Model of Interest in Buying Fashion Products on Tiktok Shop Which is Influenced by Influencer Marketing and Price Perception

  Karina Dewi Pertiwi, Dini Andriyani, Adi Setiawan, Tiara Muthiarsih

  190-196

  • PDF

  DOI: https://doi.org/10.58905/apollo.v2i2.297   Abstract Views: 1328    PDF Downloads: 903

• AI for Digital Marketing

  Muhammad Edrick Abhiseka, Riyandi, Yongki Alex, Riza Ardy Saputra, Adi Setiawan

  197-209

  • PDF

  DOI: https://doi.org/10.58905/apollo.v2i2.298   Abstract Views: 1210    PDF Downloads: 671

• Mapping Sustainable Marketing Using Bibliometric Analysis

  F Fitria, Desi Tia Adisti, D Dea, Agum Gumelar, Adi Setiawan

  210-227

  • PDF

  DOI: https://doi.org/10.58905/apollo.v2i2.299   Abstract Views: 433    PDF Downloads: 398

• The Influence of E-Service Quality and Service Features on Customer Trust in Gojek Application Users

  Fazri Wima Maulana, Kartika Puspitasari Arrochimmi, Kiki Dianti, N Nurkomalasari, Adi Setiawan

  228-239

  • PDF

  DOI: https://doi.org/10.58905/apollo.v2i2.300   Abstract Views: 449    PDF Downloads: 382

• The Influencing Factors of Knowledge Hiding Among Employees in the Construction Industry: A Psychological Contract Perspective

  Wei Lai, She Shengxiang, Zhang Chugong

  240-247

  • PDF

  DOI: https://doi.org/10.58905/apollo.v2i2.311   Abstract Views: 135    PDF Downloads: 191