Narrative about President Prabowo Subianto on Instagram Account @gerindra (Narrative Network Analysis)

Authors

  • Karina Febriana Faculty of Communication Sciences, Pancasila University, Jakarta, Indonesia
  • Ririt Yuniar Faculty of Communication Sciences, Pancasila University, Jakarta, Indonesia

DOI:

https://doi.org/10.58905/athena.v4i2.504

Keywords:

Instagram, Narrative network analysis, Social network analysis, Political communication, Public narrative

Abstract

There appears to have been a shift in public opinion regarding President Prabowo’s Leadership. This study examines the network of public narratives about President Prabowo formed in the comments section of the official Instagram account @gerindra. With increased public discussion about the performance of the Prabowo-Gibran administration, Instagram has become the main space for the public to express opinions, offer suggestions, and evaluate government policies. This study aims to analyze the public narrative network in the comments section of the @gerindra Instagram account. It uses a post-positivist paradigm with a mixed-methods approach and analyzes three posting periods (November 15, 2023), the election period (February 17, 2024), and one year in office (October 20, 2025). Data were collected using IGcomment.com; dominant narratives were mapped using Voyant Tools; narrative forms were examined using Nvivo; and narrative networks were visualized using Gephi 0.10.1. The results show that public narratives change over time and across political situations, and that key actors construct narrative content in the comment section. These findings indicate that the Instagram comment section @gerindra is the leading platform for the public to build narratives and opinions, as well as evaluate government performance. Further research is expected to discuss the habits of social media users through the actors involved.

Author Biography

Ririt Yuniar, Faculty of Communication Sciences, Pancasila University, Jakarta, Indonesia

 

 

References

Centre of Economic and Law Studies, “Rapor Kinerja 1 Tahun Pemerintahan Prabowo-Gibran,” 2025.

Media Indonesia, “Kepercayaan Publik Terhadap Prabowo Mulai Goyah?,” Mar. 04, 2025. Accessed: Nov. 25, 2025. [Online]. Available: https://mediaindonesia.com/video/detail_video/2847-kepercayaan-publik-terhadap-prabowo-mulai-goyah

Khansa Syarifah Alya Aziz, Tyas Nur Aini, and Aghnia Dian Lestari, “Social Interaction on Platform X (Case Study: Komunitas Murah-Murah),” Athena: Journal of Social, Culture and Society, vol. 3, no. 3, pp. 542–551, Jun. 2025, doi: 10.58905/athena.v3i3.429.

I. Anugrahwati, M. Akbar, and A. F. Sonni, “Analysis of Instagram Social Media Content as a Political Communication Tool on the @ismailbachtiar Account,” in Hasanuddin International Conference on Social and Political Sciences (HICOSPOS) 2024, Sciendo, 2025, pp. 121–124. doi: 10.2478/9788367405928-017.

A. B. Yusuf and Firdhani Resha, “Cyberpragmatics Of Politeness In Netizens’ Comments On The Indonesian President’s Instagram Posts,” Lingue : Jurnal Bahasa, Budaya, dan Sastra, vol. 7, no. 1, pp. 144–156, Jun. 2025, doi: 10.33477/lingue.v7i1.9455.

F. Hakim and I. Y. Simamora, “Analisis Respons Netizen Terhadap Ujaran Kebencian Dalam Kolom Komentar Instagram Gibran Rakabuming Pada Masa Kontestasi Politik 2024,” 2025.

A. Agatha and S. Paramita, “Opini Publik Netizen terhadap Pencemaran Nama Baik di Media Online,” 2022.

A. N. Alfifa, V. Fahira, R. Batubara, K. Sakinah, J. Manik, and R. A. Yoes, “Media Sosial dan Pembentukan Opini Publik (Analisis Studi Kasus Echo Chamber Pada Interaksi Komentar di Akun Instagram @Turnbackhoaxid Dalam Konteks Post-Truth),” Jurnal Penelitian Ilmu-Ilmu Sosial, vol. 2, no. 6, 2025, doi: 10.5281/zenodo.14709277.

S. R. Utami, R. N. Safitri, and Y. A. Kuncoroyakti, “Analisis Jaringan dan Aktor #BatalkanOmnibusLaw di Media Sosial Twitter Menggunakan Social Network Analysis (SNA),” vol. 4, no. 3, pp. 135–148, 2021.

A. A. Deliar, M. Liviani, M. Fitria, Z. Az-Zahra, R. Siti, and A. Musyarofah, “Analisis Jaringan dan Aktor #Jokowi3Periode di Media Sosial Twitter Menggunakan Social Network Analysis,” vol. 5, no. 3, pp. 154–164, 2022.

E. Nurhazizah, R. Nur Ichsan, and S. Widiyanesti, “Analisis Sentimen Dan Jaringan Sosial Pada Penyebaran Informasi Vaksinasi di Twitter,” JURNAL SWABUMI, vol. 10, no. 1, p. 2022, 2022.

A. L. Efendi, A. Fadilla, A. C. Khoirunnisa, G. N. Bakry, and N. Aristi, “Analisis Jaringan Komunikasi #Pilpres2024 Pada Platform Twitter,” WACANA: Jurnal Ilmiah Ilmu Komunikasi, vol. 22, no. 2, pp. 219–232, Dec. 2023, doi: 10.32509/wacana.v22i2.2976.

A. W. Nugroho and A. Pandiangan, “Analisis Jaringan Komunikasi Koalisi Partai Pemilihan,” 2019.

M. H. A. Alfianyah, S. I. Megah, and S. Sugiharti, “A Critical Discourse Analysis of President Prabowo Subianto’s Political Speech to the Turkish Parliament,” Journal of Pragmatics Research, vol. 7, no. 2, pp. 246–367, Aug. 2025, doi: 10.18326/jopr.v7i2.246-367.

I. S. Khaq and L. Wulandari, “Framing And Sentiment Analysis Of Gerindra Party Political Communication On Twitter (X) Towards The 2024 Elections,” vol. 9, no. 1, pp. 1–10, 2024, doi: 10.24198/jwp.v8i1.51967.

We Are Social, “Digital 2024: Indonesia,” 2024.

J. McLevey, J. Scott, and P. J. Carrington, “The Sage Handbook of Social Network Analysis,” 2024.

K. K. Terry and R. Bayley, “Social Network Analysis In Second Language Research.”

B. McNair, “An Introduction to Political Communication,” vol. sixth ediiton, 2018.

N. Hasfi, “Komunikasi Politik Di Era Digital,” 2019.

M. A. Hayat et al., “Peran Media Sosial Dalam Komunikasi Politik,” 2021.

A. Vebiyatama, “Strategi Konten Kreatif Nasionalis Religius Partai Gerindra dan PAN Dalam Meningkatkan Partisipasi Politik Generasi Milenial (Studi Kasus Akun Instagram @Gerindra @Amanatnasional dan Akun Twitter @Gerindra @Official_PAN),” 2020. [Online]. Available: https://lib.mercubuana.ac.id/

C. H. G. Ferreira et al., “On the dynamics of political discussions on Instagram: A network perspective,” Online Soc Netw Media, vol. 25, Sep. 2021, doi: 10.1016/j.osnem.2021.100155.

M. F. de Lima Santos, I. Gonçalves, M. G. Quiles, L. Mesquita, W. Ceron, and M. C. Couto Lorena, “Visual political communication on Instagram: a comparative study of Brazilian presidential elections,” EPJ Data Sci, vol. 13, no. 1, Dec. 2024, doi: 10.1140/epjds/s13688-024-00502-0.

J. W. Creswell and D. J. Creswell, “Research Design: Qualitative, Quantitative, and Mixed Methods Approaches,” 2018.

G. M. Galety, C. Al-Atroshi, K. B. Balabantaray, and N. S. Mohanty, “Social Network Analysis,” USA, 2022.

F. Nabilla, K. D. Arviani, R. Herlina, and D. Safitri, “Analisis Ruang Publik Instagram BEMP Ilmu Komunikasi Universitas Negeri Jakarta Sebagai Transformasi Informasi,” WACANA: Jurnal Ilmiah Ilmu Komunikasi, vol. 20, no. 1, Jun. 2021, doi: 10.32509/wacana.v20i1.1444.

L. Salte, “Talking Facts and Establishing (In)Justice: Discussing Public Matters on Instagram,” 2024. [Online]. Available: http://ijoc.org.

R. Yuniar, T. F. Ahsan, and A. M. P. Arifin, “Social Drama and Constructed Reality in Elections: A Dialectic Reality Analysis of the 5th Debate of 2024 Presidential Election in Indonesia,” Jurnal Kawistara, vol. 14, Dec. 2024, doi: 10.22146/kawistara.93366.

M. Butyrina, V. Shabunina, and O. Tur, “Discourse of User Comments in the System of Media Influence on Public Opinion: to the Application of Critical Discourse Analysis in the Study of Social Networks,” Apr. 2023.

M. Bossetta, “The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election,” Journal Mass Commun Q, vol. 95, no. 2, pp. 471–496, Jun. 2018, doi: 10.1177/1077699018763307.

R. Yuniar, “Pilpres & Jurnalistik Hitam Putih,” 2019.

Downloads

Published

05-02-2026

How to Cite

Febriana, K., & Yuniar, R. (2026). Narrative about President Prabowo Subianto on Instagram Account @gerindra (Narrative Network Analysis). Athena: Journal of Social, Culture and Society, 4(2), 701–710. https://doi.org/10.58905/athena.v4i2.504

Issue

Section

Articles