https://journal.mediadigitalpublikasi.com/index.php/saluspublica <p>Salus Publica: Journal of Community Service is a peer-reviewed interdisciplinary journal that focuses on promoting the advancement of knowledge in the field of community service. The journal covers various aspects of community service, including its theoretical foundations, practical applications, policy implications, and more. It covers topics such as community development and empowerment, volunteerism, social entrepreneurship, the role of community organizations, the impact of community service, best practices, ethical and legal aspects, and intersections with other fields such as public health, education, and environmental sustainability. The journal welcomes contributions from multiple disciplines and is committed to promoting diversity, equity, and inclusiveness. It aims to provide valuable insights for researchers, practitioners, policymakers, and community leaders working towards positive change in communities.</p> CV. Media Digital Publikasi Indonesia en-US Salus Publica: Journal of Community Service 2987-9299 https://journal.mediadigitalpublikasi.com/index.php/saluspublica/article/view/445 <p>In today's rapidly evolving technological landscape, social media has become a primary means of spending time by following others' lives and activities. One of the factors contributing to the phenomenon of Fear of Missing Out (FoMo) is the use of social media platforms. Among the various options available, Instagram has emerged as the top choice for the general public. This globally popular app offers various features for updating videos or photos, including the Instastory feature, which is filled with users' daily activities. From there, as viewers, we often feel anxious and compare our lives with others who seem happier or more interesting. This study aims to identify FoMo trends among FISIP UGJ students on Instagram. The method used in this study is qualitative, employing techniques such as interviews, observation on Instagram, and documentation. The informants in this study consist of five students selected using purposive sampling. The results of the study indicate that the FoMo phenomenon among FISIP UGJ students is identified through several trends, namely fashion, location, cuisine, and self-branding, with a primary focus on the location trend.</p> Anggeliqua Oktaviani Talia Syahfirna Wina Noviana Farida Nurfalah Copyright (c) 2025 Anggeliqua Oktaviani, Talia Syahfirna, Wina Noviana, Farida Nurfalah https://creativecommons.org/licenses/by-sa/4.0 2025-07-18 2025-07-18 3 2 225 233 10.58905/saluspublica.v3i2.445 https://journal.mediadigitalpublikasi.com/index.php/saluspublica/article/view/450 <p>The development of digital technology and the popularity of video sharing platforms such as YouTube, TikTok, and Instagram have encouraged the emergence of food vloggers as influential figures in the culinary world. This study aims to analyze the role of food vlogger @gilangaditja to invite consumers to buy products on the Instagram platform, especially in the Cirebon area. Using a case study-based qualitative approach, data was collected through observation of Instagram content and analyzed by applying the theory of source credibility proposed by Hovland, Janis, and Kelley, as well as the theory of content marketing and consumer behavior. The research revealed that @gilangaditja succeeded in building an image through competence, trustworthiness, and personal appeal. The content produced is informative, interesting, and emotional, thus creating a strong persuasive influence on the audience. The high level of intensive interaction and testimonials from followers shows that food vloggers can act as significant content creators to encourage consumers to buy products. These findings suggest that culinary industry players can utilize collaboration with food vloggers as an important element in an effective digital marketing strategy.</p> Muhammad Septian Nurrizal M. Aurel Saputra Yudha Farida Nurfalah Abdul Jalil Hermawan Copyright (c) 2025 Muhammad Septian Nurrizal, M. Aurel Saputra Yudha, Farida Nurfalah, Abdul Jalil Hermawan https://creativecommons.org/licenses/by-sa/4.0 2025-07-31 2025-07-31 3 2 234 243 10.58905/saluspublica.v3i2.450