Filiz Kutluay Tutar, A. Abukalloub, and Ayşe Güngör. “Influencer Economy and Consumer Behavior: A Conceptual Analysis of Digital Marketing’s Economic Effects”. Athena: Journal of Social, Culture and Society, vol. 4, no. 3, Apr. 2026, pp. 761-75, doi:10.58905/athena.v4i3.617.