FILIZ KUTLUAY TUTAR; ABUKALLOUB, A.; AYŞE GÜNGÖR. Influencer Economy and Consumer Behavior: A Conceptual Analysis of Digital Marketing’s Economic Effects. Athena: Journal of Social, Culture and Society, [S. l.], v. 4, n. 3, p. 761–775, 2026. DOI: 10.58905/athena.v4i3.617. Disponível em: https://journal.mediadigitalpublikasi.com/index.php/athena/article/view/617. Acesso em: 4 may. 2026.