F FITRIA; ADISTI, D. T.; D DEA; GUMELAR, A.; ADI SETIAWAN. Exploration of the Role of Tiktok Content: Influencer Strategy, Affiliate Marketing, and Online Customer Reviews in Influencing Generation Z Purchasing Decisions at Shopee. Athena: Journal of Social, Culture and Society, [S. l.], v. 2, n. 2, p. 345–356, 2024. DOI: 10.58905/athena.v2i2.287. Disponível em: https://journal.mediadigitalpublikasi.com/index.php/athena/article/view/287. Acesso em: 19 sep. 2024.