Apollo: Journal of Tourism and Business

Commercialization of Cultural Tourism and its Impact on the Authenticity and Preservation of Local Wisdom

Florianus Pruda Muda — Thu, 01 Jan 2026 00:00:00 +0000

This study conducts a systematic literature review to analyze the complex relationship between the commercialization of cultural tourism and its influence on authenticity and the preservation of local wisdom from both theoretical and managerial perspectives. By synthesizing findings from ten selected articles published between 2000 and 2025, the study investigates how commercialization, through the process of commodification, poses challenges to cultural integrity while simultaneously providing opportunities for preservation. The analysis reveals that the success of commercialization in maintaining authenticity and sustainability is mediated by multiple factors, including community participation, legal protection, effective destination management, and the integration of digital innovation. The study further emphasizes the managerial importance of stakeholder collaboration and community-based governance as key mechanisms to harmonize market objectives with cultural values. Synthesizing these insights, a Community-Based Cultural Commercialization (CBCC) framework is proposed, integrating three managerial pillars: community empowerment, digital co-creation, and institutional governance. This framework strengthens the practical and theoretical understanding of sustainable cultural tourism, offering strategic guidance for policymakers, destination managers, and cultural institutions in balancing economic goals with the preservation of local wisdom.

The Effects of Price, Product Quality, and Lifestyle on Students’ Purchase Decisions: Evidence from Mie Gacoan in Bandar Lampung

Susi Indriyani, Nyoman Tyo Awidianto, Anugerah Sanjaya — Thu, 05 Feb 2026 00:00:00 +0000

The rapid growth of low-cost food and beverage (F&B) businesses in Indonesia has intensified competition, particularly in student-dominated markets. University students represent a unique consumer segment characterized by high price sensitivity, experiential consumption, and lifestyle-oriented preferences. This study examines the effects of price, product quality, and lifestyle on students’ purchase decisions at Mie Gacoan in Bandar Lampung. A quantitative explanatory approach was employed using a cross-sectional survey of 98 university students who had purchased Mie Gacoan products at least twice within the previous month. Data were analyzed using multiple linear regression with SPSS. The results indicate that price, product quality, and lifestyle all have positive and significant effects on purchase decisions, both partially and simultaneously. Among the examined variables, lifestyle emerged as the most dominant determinant, followed by price and product quality. The model demonstrates strong explanatory power, with an adjusted R² value of 0.932. These findings suggest that students’ purchase decisions in low-cost F&B settings are shaped not only by economic considerations but also by experiential and psychographic factors. This study contributes to consumer behavior literature by integrating price perception, product quality, and lifestyle into a single explanatory framework and provides managerial insights for F&B businesses targeting student markets.

The Effects of Product Quality, Service Quality, and Café Atmosphere on Purchase Decisions: Evidence from a Local Coffee Shop in Indonesia

Rami Irna Putri, Tri Citra Aulia Sukma, Susi Indriyani — Thu, 05 Feb 2026 00:00:00 +0000

The rapid growth of coffee shop businesses in urban Indonesia has intensified competition and shifted consumer expectations toward both functional and experiential value. This study examines the effects of product quality, service quality, and café atmosphere on consumer purchase decisions at a local coffee shop in Bandar Lampung. A quantitative explanatory approach was employed using survey data collected from 98 customers who had purchased at least twice. Data were analyzed using multiple linear regression with SPSS. The results reveal that product quality and service quality have positive and statistically significant effects on purchase decisions, while café atmosphere does not show a significant partial effect. However, all three variables jointly exert a significant influence on purchase decisions, explaining 65.1% of the variance. These findings indicate that functional and relational attributes dominate consumer decision-making in local coffee shop contexts, whereas experiential factors play a complementary role. The study contributes to consumer behavior literature by refining the role of café atmosphere as a boundary condition and provides managerial insights for local café operators in emerging urban markets.

The Effect of Coffee Farming on the Socio-Economic Improvement of Farmers in Siempat Nempu District, Dairi Regency

Wahyunita Sitinjak — Sun, 08 Feb 2026 00:00:00 +0000

This study aims to: 1) Determine the profile of coffee farming in Siempat Nempu District, Dairi Regency. 2) Determine the effect of coffee farming yields on the socioeconomic improvement of farmers in Siempat Nempu District, Dairi Regency. The sampling method used was purposive sampling of 30 people. The data collection techniques used were observation, interviews, and questionnaires. The data analysis techniques used descriptive analysis and multiple regression tests. The results of the study show that (1). Coffee farming activities are carried out by farmers with an average age of 42 years. The average level of formal education is 8 years. The average farming experience was 9 years. The average area of coffee plantations was 11 hectares. The average number of family members per farmer was 4 people. The average planting distance was 2 m x 2 m. (2). The results of the study show that there is an increase in the social and economic status of farmers caused by an increase in farming yields. Based on the partial t-test results: X1, X3, and X4 have a significant effect on Y. X4 is the most dominant variable with a p-value of 0.005. X2 is not significant, although its value is close to significant with a p-value of 0.055. The coefficient of determination (R2) test result is 54%, which means that the factors of pesticides (X1), planting distance (X2), fertilizer (X3), and labor (X4) affect agricultural yields (Y). The remaining 46% is influenced by other variables outside the scope of this study. The simultaneous test results show that the F value is 7.331 with a significance value of 0.000. Since the significance value is less than 0.05, it can be concluded that: Simultaneously, variables (X1) Pesticides, (X2) Planting Distance, (X3) Fertilizer, and (X4) Labor have a significant effect on variable (Y) Farming Yield. These four factors jointly affect Farming Yield (Y), but partially only the factors Pesticides (X1), Fertilizer (X3), and Labor (X4) have a significant effect.

Employee Generated Content (EGC) By the Owner of Shaera Coffee on Tiktok

Ane Septiani, Aghnia Dian Lestari — Sun, 22 Feb 2026 00:00:00 +0000

TikTok is one of the platforms that encourages companies to utilize digital content as part of their marketing strategy. One effective approach is Employee Generated Content (EGC), which is content created voluntarily by internal employees. EGC content is considered more authentic and trustworthy by the audience. Shaera Coffee is a culinary business that uses TikTok through the @ininabizu account by posting content created directly by its owner as an example of EGC. This study aims to evaluate how the interaction, authenticity, originality, and credibility of the content created by the owner of Shaera Coffee on TikTok @ininabizu contributes to building trust with the audience. This study uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The research shows that the owner's direct involvement in creating content results in active interaction, authentic content, and a higher level of credibility in the eyes of the audience. Therefore, EGC plays an important role in building trust and a sustainable relationship between Shaera Coffee and its TikTok audience.