Apollo: Journal of Tourism and Business

Building productive and innovative businesses with BMC strategies to increase MSME income (Case study of MIP animal feed shop MSMEs in Buduran village – Sidoarjo)

Farochah — 2025-11-26

The objectives in this study, namely 1) to build a productive and innovative business with the BMC strategy in the MIP Animal Feed Shop MSMEs with a nine-element business model canvas approach, namely customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure. 2) to design the business model of the Animal Feed Shop based on the Business Model Canvas at this time and after experiencing improvements. This research method is a qualitative analysis consisting of descriptive analysis and SWOT analysis. The result of this study is that the UMKM MIP Animal Feed Shop has fulfilled all nine elements of the business model canvas. However, the current business model at the MIP Animal Feed Shop MSME still has weaknesses, thus creating strategies resulting from improvements to the business model canvas such as product diversification, namely by buying livestock products from farmers such as eggs and chickens, sales using e-commerce or social media, increasing capital and the number of employees so as to increase the internal revenue of the Buduran Animal Feed Shop and can also increase the income of MSMEs in the Sidoarjo area.

Innovation Strategy of Village-Owned Enterprises in Improving Local Potential and Economic Welfare of Kalidawir Village Community, Tanggulangin District

Zilba Vara Dainy — 2025-11-26

BUMDes has an important role as a representation of the Village Government, so that it can make a maximum contribution in an effort to overcome various economic problems. In the BUMDes innovation strategy with the Triple Helix approach to increase local potential and welfare of Kalidawir Village, Tanggulangin Subdistrict using descriptive qualitative research methods. Key informants in this study were the Kalidawir village head and other supporting informants, Data collection techniques through observation, interviews, and documentation. Data analysis techniques through the stages of data collection, data analysis, and conclusion drawing. The results of this study indicate that triple helix collaboration in the innovation strategy of Village-Owned Enterprises requires strong collaboration between universities, the private sector, and the government. Lack of coordination, differences in goals and interests, as well as difficulties in balancing the roles of each party, are challenges that must be faced by all elements of the triple helix.

Strategy for Developing the Quality of Village-Owned Enterprises in Improving Community Business in The Management of Village Economic Potential

Mamad Hermansyah — 2025-11-26

The purpose of this study is to determine the strategy and development of village businesses to improve the welfare of the community in Kedungbanteng Village, Tanggulangin District, Sidoarjo Regency. The method that has been used in this research is descriptive research methodology with a qualitative approach. The results showed that Kedungbanteng Village in Tanggulangin District, Sidoarjo Regency realized the benefits of developing a Village-Owned Enterprise (BUMDes). That is, by strengthening existing knowledge, the community can improve its products and increase its welfare. In addition, it encourages community development and has a direct impact on the economy and culture. This research was conducted using the tetrapreneur model.

Does Brand Image Moderate the Influence of Service Quality, Trust, and Price on Customer Loyality on Traveloka?

Indah Rahayu Dwiningsih — 2025-12-09

This study aims to analyze the influence of service quality, customer trust, and perceived price on customer loyalty of user Traveloka, with brand image serving as a moderating variable. The research adopts a quantitative approach through a survey method involving 119 respondents who are active users of the Traveloka application in the Jabodetabek area. Respondents were selected using convenience sampling, and data were analyzed using multiple linear regression and moderated regression analysis (MRA) with the help of SPSS software. The findings reveal that service quality, customer trust, and perceived price each have a positive and statistically significant effect on loyalty. Among these factors, perceived price demonstrates the strongest influence. Additionally, brand image significantly moderates the relationship between the independent variables and loyalty, indicating that a stronger brand image enhances the positive effects of service quality, trust, and perceived price on customer loyalty. These results highlight the strategic importance of brand image in the online travel industry and suggest that improving customer experience, building trust, and offering fair pricing are essential in retaining users. This study contributes to the existing literature on consumer behavior in digital services and offers practical insights for marketing managers, particularly in the context of digital travel platforms. Strengthening brand image can be a key competitive advantage in increasing customer retention and long-term engagement.

Implementation of Digital Marketing Strategy with SOSTAC Model Approach in Increasing the Attractiveness of Prospective New Students

Imroah Muflihah — 2025-12-09

This study aims to implement a digital marketing strategy using the SOSTAC model approach in increasing the attractiveness of prospective new students. An excellent framework for digital marketing strategy planning is the SOSTAC Model, which stands for Situational Analysis, Objectives, Strategies, Tactics, Actions, and Control. The SOSTAC model can pinpoint the most important aspects of marketing analysis and planning that must be considered to achieve goals. Educational institutions are required to provide accurate and transparent information to prospective students and parents. This research uses a qualitative approach. The type of data in this study is a type of qualitative data in the form of interview results, and the type of data is primary data collected through interviews and observations. The analysis technique used triangulation technique. The results of this study show that the school has identified strengths, opportunities, weaknesses and threats faced in the school environment that continue to grow. This provides strong basis in the implementation of a good digital marketing strategy by adopting the analysis of the strategy set. The application of the 4P marketing mix (Place, Promotion, Price and People) helps to design an effective digital marketing strategy. Schools can also design, control and evaluate the implementation of digital marketing strategies through websites and social media (ig, and FB) effectively.