https://journal.mediadigitalpublikasi.com/index.php/apollo <p>Apollo: Journal of Tourism and Business, a premier peer-reviewed academic journal dedicated to the advancement of knowledge and research in the field of tourism and business. Our journal is committed to publishing high-quality, original research that explores the complex and dynamic relationship between these two fields. We publish three issues per year and welcome submissions from researchers at all career levels and from any geographic location. Our journal is assigned the International Standard Serial Number (ISSN) <a href="https://portal.issn.org/resource/ISSN/2985-5810" target="_blank" rel="noopener">2985-5810</a>, which ensures the permanent availability and visibility of our journal in the scholarly community, We are committed to promoting diversity and inclusivity in our editorial process and encourage submissions from underrepresented groups. Our rigorous peer review process ensures that only the most impactful and rigorous research is published in our journal. We hope that you will consider submitting your research to Apollo and join the conversation about the important issues facing the tourism and business sectors.</p> CV. Media Digital Publikasi Indonesia en-US Apollo: Journal of Tourism and Business 2985-5810 https://journal.mediadigitalpublikasi.com/index.php/apollo/article/view/307 <p>The advancements in information and communication technology, particularly social media, have globally reshaped the business landscape. SMEs are expected to leverage these technologies to expand their markets, enhance operational efficiency, and strengthen customer relationships. This research aims to identify the critical role of industry-academia partnerships in supporting the transformation of social media and information technology in SMEs. The study employs a qualitative approach with a literature review method. Data for this research are sourced from scholarly articles indexed by Google Scholar from 2013 to 2024. The findings indicate that the transformation brought by social media and information technology has profoundly changed how SMEs operate. Through the adoption of social media platforms like Facebook and Instagram, as well as e-commerce technologies, SMEs can extend their market reach, reinforce brand identity, and enhance direct interaction with potential customers at minimal costs. Information technology also supports efficiency in inventory management, order processing, and market analysis. Despite challenges such as technological skill gaps, partnerships among industry, academia, and government are crucial in enabling SMEs to optimally utilize these technologies</p> Hizbul Khootimah Azzaakiyyah M. Indre Wanof Wahyuni Shalatan Fitri Abu Muna Almaududi Ausat Muhammad Aqib Shafiq Copyright (c) 2024 Hizbul Khootimah Azzaakiyyah, M. Indre Wanof, Wahyuni Shalatan Fitri, Abu Muna Almaududi Ausat, Muhammad Aqib Shafiq https://creativecommons.org/licenses/by-sa/4.0 2024-10-23 2024-10-23 2 3 248 255 10.58905/apollo.v2i3.307 https://journal.mediadigitalpublikasi.com/index.php/apollo/article/view/327 <p>This study explores the sustainable ecotourism development strategies for Mina-Minanga Beach in North Buton Regency, Southeast Sulawesi. Utilizing SWOT (Strengths, Weaknesses, Opportunities, Threats) and ANP (Analytic Network Process) analyses, the research identifies key factors influencing ecotourism management and prioritizes strategic actions to enhance sustainability. The findings highlight the beach's stunning natural landscapes, including coral reefs and mangrove forests, and the strong community support for ecotourism as significant strengths. However, challenges such as poor waste management, limited infrastructure, and insufficient local tourism management knowledge must be addressed. Opportunities lie in the beach's strategic location and the growing global interest in ecotourism, which can be leveraged to develop unique cultural, educational, and adventure tourism products. Key strategies recommended include activating beach cleanliness programs, implementing sustainable conservation practices, and building disaster-resilient infrastructure. Additionally, ongoing training and education for local communities are crucial to ensure their active participation and capacity to manage tourism effectively. This research contributes to a comprehensive framework for developing sustainable ecotourism at Mina-Minanga Beach, aiming to balance environmental conservation with economic growth and community empowerment. The insights gained can inform policy-making and strategic planning, positioning North Buton Regency as a leading ecotourism destination in Indonesia while preserving its rich natural_and_cultural_heritage</p> La Hatani La Ode Anto Riski Amalia Madi Nurul Ittaqullah Copyright (c) 2024 La Hatani, La Ode Anto, Riski Amalia Madi, Nurul Ittaqullah https://creativecommons.org/licenses/by-sa/4.0 2024-10-23 2024-10-23 2 3 256 263 10.58905/apollo.v2i3.327