Apollo: Journal of Tourism and Business

Price and Product Quality as Determinants of Tempeh Purchase Decisions in Local Food SMEs

2026-05-17T03:53:00+00:00

This study examines the effects of price and product quality on consumers’ purchase decisions of tempeh produced by local food small and medium-sized enterprises (SMEs) in Natar District, Indonesia. A quantitative associative approach was employed using a survey method. Data were collected from 325 respondents selected through purposive sampling, consisting of consumers who had purchased tempeh at least twice in the last month. A structured questionnaire with a five-point Likert scale was used, and the data were analyzed using multiple linear regression. The results indicate that price and product quality have positive and statistically significant effects on purchase decisions, both partially and simultaneously. Product quality demonstrated the strongest standardized effect among the examined predictors, indicating that consumers prioritize functional reliability and consumption-related risk reduction when purchasing staple-food products. These findings highlight the importance of maintaining consistent product quality and fair pricing strategies to enhance the competitiveness and sustainability of local food SMEs.

The Effect of Delivery Duration and Drug Price on Consumer Satisfaction at Private Pharmaceutical Wholesale Distributor in Tangerang, Banten-Indonesia

2026-04-23T06:07:18+00:00

Pharmaceutical wholesale distributors are critical intermediaries in Indonesia's healthcare supply chain. At PT Cipta Viriya Guna, delivery delays beyond the 24-hour service window and price-related complaints contributed to a 4% consumer and revenue decline in peak months of 2024. Despite this operational context, no prior study has simultaneously examined delivery duration and drug price as predictors of consumer satisfaction in a private PBF setting in Indonesia. Objective: To analyze the partial and simultaneous associations of delivery duration and drug price with consumer satisfaction at PT Cipta Viriya Guna, Tangerang, Banten. A quantitative cross-sectional survey was conducted with 193 institutional clients selected via systematic random sampling (April-May 2025). Validated Likert-scale instruments were used (Cronbach's alpha: 0.917, 0.860, 0.910). Multiple linear regression with classical assumption testing was applied. Delivery duration was significantly and negatively associated with consumer satisfaction (beta = -0.389, t = -6.262, p = 0.000); drug price was significantly and positively associated with satisfaction (beta = 0.507, t = 8.166, p = 0.000). Simultaneously, both variables explained 31.2% of satisfaction variance (F = 43.015, p = 0.000; R = 0.558; Adjusted R2 = 0.305). Delivery duration and drug price are significant predictors of consumer satisfaction in pharmaceutical wholesale distribution.

Sustainability Discourse and Influencer Networks in Plant-Based and Dairy Protein Milk Conversations: A Social Network Analysis and Sentiment Mining Study on X (Twitter)

2026-05-17T04:12:40+00:00

This study examines the discourse of sustainability and social media influencers’ networks concerning X (Twitter) conversations involving plant-based milk and dairy milk with regard to how these two affect consumer perceptions and product marketing. Methods for quantitative and explorative research in combination with social network analysis (SNA) and sentiment mining were applied. The source of data for this research was based on 223 X (Twitter) posts retrieved from SocialX from December 1, 2025, to May 5, 2026. Sentiment analysis was performed using the lexicon approach, which was further weighted based on engagement measures, whereas SNA was performed based on the centrality and community structure of the networks. The results indicate that sustainability discourse is predominantly neutral or positive in nature, with a slightly positive sentiment score. The network demonstrates high levels of centrality, where the nodes with high levels of influence have an effect on information dissemination. The sentiment trends are marked with high levels of variability and occasional occurrences of negative sentiments, which implies that the discourse is driven by certain events. The emotion analysis shows that the emotions expressed are positive in nature but are not varied. The present study makes an important contribution to the literature in terms of incorporating the concepts of sentiment analysis together with social network analysis to explore the role of sustainability discourse in a competitive product environment.

A Multi-Layered Analysis of Digital Public Discourse on Electric Vehicles: Integrating Sentiment, Emotion, and Network Structures in Social Media

2026-05-17T03:52:13+00:00

This study analyses the structure and dynamics of digital public discourse on electric vehicles using a data-driven social media analytics approach. A total of 219 tweets were collected through the SocialX data mining system and analysed using Natural Language Processing (NLP), Social Network Analysis (SNA), Text Network Analysis (TNA), sentiment analysis, emotion analysis, trend analysis, and zero-shot classification. The analytical process included word cloud extraction, transformer-based sentiment and emotion classification, network mapping, and temporal trend analysis. The results indicate that electric vehicle discourse is highly dynamic and event-driven, with discussion peaks influenced by policy developments and technological innovations. Sentiment analysis shows a predominance of neutral content, suggesting that users mainly engage in information sharing, while positive and negative sentiments reflect support and criticism. Emotion analysis reveals optimism as the dominant emotion, accompanied by concern and critical perspectives. TNA identifies interconnected themes related to electricity, vehicles, policy, and economic issues, whereas SNA highlights a hybrid interaction structure in which several influential actors play key roles in information dissemination and discourse amplification. This study contributes an integrated analytical framework that combines textual, emotional, structural, and temporal dimensions of online discourse. The findings provide valuable insights for policymakers, industry stakeholders, and communication practitioners in developing more effective electric vehicle communication strategies and policies.

The Influence of Product Quality and Online Customer Reviews on Repurchase Intention with Customer Trust as a Mediating Variable: A Study of Somethinc Consumers in Madiun City

2026-05-13T06:53:37+00:00

This study aims to analyze the influence of product quality and online customer reviews on repurchase intention, with customer trust as a mediating variable, among consumers of Somethinc products in Madiun City. The research employs a quantitative approach grounded in the Stimulus-Organism-Response (S-O-R) framework and Relationship Marketing Theory. Data were collected via online questionnaires from 102 respondents selected through purposive sampling and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). To ensure robust findings, Common Method Bias (CMB) was controlled using Harman’s single-factor test. The results indicate that product quality and online customer reviews have a positive and significant effect on customer trust and repurchase intention. Customer trust acts as a partial mediator and emerges as the most dominant variable driving repurchase intention. The omission of the controversial Goodness-of-Fit (GoF) metric is replaced by stringent Heterotrait-Monotrait (HTMT) discriminant validity reporting to ensure construct distinctiveness. This study provides a meaningful theoretical contribution by validating the S-O-R framework in non-metropolitan digital consumer behavior and offers highly specific, actionable strateg

The Effect of Corporate Social Responsibility Disclosure on Company Value Moderated by Profitability in Mining Sector Companies Listed on the IDX in 2020–2024

2026-05-31T08:38:40+00:00

This study aims to analyze the effect of Corporate Social Responsibility (CSR) disclosure on the value of companies with profitability as a moderation variable in mining sector companies listed on the Indonesia Stock Exchange (IDX) for the 2020–2024 period. The independent variable in this study is CSR disclosure which is measured using the Corporate Social Responsibility Disclosure Index (CSRDI) based on the Global Reporting Initiative (GRI) guidelines. The dependent variable is the value of the company that is proxied using Tobin's Q, while profitability as a moderation variable is measured by Return on Assets (ROA). This study uses a quantitative approach with the Moderated Regression Analysis (MRA) method. The data used is secondary data obtained from the annual report and sustainability report of the sample company. The results of the study show that CSR disclosure has a significant effect on company value in a negative direction. Profitability (ROA) has a significant effect on the company's value in a positive direction. However, the results of testing the CSR×ROA interaction variables showed that profitability was not able to moderate the relationship between CSR disclosure and company value. These findings indicate that the capital market still assesses CSR as a cost or expense that has the potential to lower the valuation of mining companies, while profitability remains the main factor that increases the value of companies. This research provides theoretical contributions in the development of Stakeholder Theory and Signaling Theory in the context of the Indonesian mining industry, as well as provides practical implications for companies and investors related to CSR disclosure strategies and strengthening profitability performance.

Public Discourse and Digital Customer Experience in Online Motorcycle Taxi Services: A Multimethod Analysis

2026-06-14T08:14:05+00:00

The digital technology has transformed the platform-based transportation services and now, digital customer experience is playing a pivotal role in the success of the service. But, there is a constant mismatch between what is expected from the services and what the users experience, which can be seen in the social media discourse. The goal of this study is to analyze the construction of digital customer experience, its communication and its impact on online motorcycle taxi services. The research uses a multi-method design, combining sentiment analysis, social network analysis, text network analysis, emotion classification, and trend analysis on social media discourse to get a comprehensive grasp of user-generated discourse and its complexity. The results show that the digital customer experience is multi-dimensional by nature, sometimes being characterized in a positive way and sometimes in a negative way, and the act of speaking publicly of it is a mixture of positive and negative. Furthermore, the discourse is structured, with the main actors being in the center of opinion formation and dissemination in the digital network. These findings enable the theoretical sophistication of the digital customer experience and the digital public sphere, since they show how individual experiences turn into collective perceptions, as a result of their interaction. For the practice, the study highlights the significance of businesses proactively engaging in digital conversations, enhancing their services, and effectively managing digital communities.

Instagrammable, Authentic, and Influential: Drivers of Generation Z's Revisit Intention toward KOL-Associated Restaurants in Jakarta's Culinary Hub

2026-06-20T10:25:31+00:00

This study investigates the drivers of revisit intention among Generation Z consumers frequenting Key Opinion Leader (KOL)-associated food and beverage establishments in the revitalized Blok M district of South Jakarta. Grounded in source credibility theory and Bourdieu’s sociological framework, this study examines the structural relationships between KOL Credibility, Perceived Authenticity, Cultural Capital, and Revisit Intention. Data were collected through an online survey of 160 valid Generation Z respondents who met strict screening criteria, including active social media engagement and a recent visit to a KOL-promoted restaurant or café in Blok M. Partial Least Squares Structural Equation Modeling (PLS-SEM) was utilized to analyze the measurement and structural models. The empirical results revealed that the structural model explained 30.6% of the variance in Revisit Intention. Both Cultural Capital (=0.351, p<0.001) and KOL Credibility (=0.240, p=0.001) exert significant positive effects on Revisit Intention, supporting H1 and H3. Conversely, Perceived Authenticity yields no significant direct effect (=0.104, p=0.202), leading to the rejection of H2. Cultural Capital emerged as the most critical driver, demonstrating that for Generation Z, a venue's social currency, digital self-presentation opportunities, and trend alignment heavily outweigh pure authenticity when deciding to return to a venue. Restaurant operators should pivot from focusing solely on conventional authenticity toward creating visually appealing, shareable environments that enable lifestyle participation and trend-relevant marketing. Future research should integrate operational variables, such as food and service quality, to explain the remaining variance.

The Moral Politics of Inclusion: Social Exclusion and Identity Transformation in Indonesian Community-Based Tourism

2026-07-02T12:35:54+00:00

Community-Based Tourism (CBT) is widely promoted in Indonesia as a participatory and empowering development strategy. However, the realities of inclusion and benefit distribution are often shaped by social hierarchies, customary norms, and moral evaluations. This study employs a qualitative, interpretive approach to examine how CBT participation produces both inclusion and exclusion, and how moral and social norms mediate the transformation of local identity. Data were collected through in-depth interviews, participant observations, and document analyses across multiple Indonesian CBT sites. The findings reveal that participation is governed not only by formal rules but also by informal gatekeeping, moral judgments, and social capital, resulting in differentiated access to economic and symbolic benefits. Excluded individuals often experience resentment, silence, and a shift in identity from “hosts” to marginalized subjects. By integrating the moral economy with critical tourism studies, this study advances a relational and politicized understanding of CBT. It moves beyond procedural models of participation to theorize CBT as a field of moral-political contestation, where the distribution of benefits is inseparable from struggles over legitimacy, social recognition, and the very definition of 'community.' This framework provides critical leverage for analyzing social exclusion and identity transformation in tourism development beyond the Indonesian context.