Nok Kacung: Tourism Promotion Strategy Through Instagram Social Media

2026-02-17T13:52:43+00:00

Social media has become one of the most prominent tourism marketing channels, including Instagram whose main medium is photo sharing. This study aims to describe the strategies used by the Nok Kacung community in Cirebon regency to develop cultural-based tourism through their Instagram account @nokkacungcirebon, as well as the role of this community. Qualitative approaches were used in this research, including non-participant observation of Nok Kacung instagram (ig) account as well as intensive interviews throughout the collection data process about content release and management done by 2022-2024. The effectiveness of th eInstagram account will be analysed through an interactive model suggested by Mile and Huberman, so called social technology introduced in a paper written by Richard Blundel whose marketing strategies on the new media are regularly shared by Kotler and Keller; being ideas of community-based tourism demystified. The findings from the use of promotional strategy by Nok Kacung are in five significant purposes on social media marketing: function of content creator, audience engagement, group building, reinforcing brand awareness, and transforming. "Visual material gives not only information, but also strongly shows the richness of local culture and this believed to be significantly creates a positive view or impression toward Cirebon as tourist destination among their audiences. Instagram is not only a way of promoting tourism but learning about culture and hearing the voice of the local community.

Adapting Human Factor toward Well-Being and Performance: A Case Study of Ergonomics on Hybrid Work Environment

2026-01-09T09:08:03+00:00

This qualitative literature-based study explores the application of ergonomics, also known as human factors engineering, in contemporary hybrid work environments to optimize employee well-being and performance. Drawing on a systematic thematic analysis of 52 peer-reviewed publications (2024–2025) using NVivo software, the research consolidates knowledge across the International Ergonomics Association’s 3 core domains: physical, cognitive, and organizational ergonomics.

Findings reveal that hybrid work has intensified ergonomic risks: improvised home workstations frequently lead to musculoskeletal disorders and fatigue (physical domain); constant digital connectivity and poorly designed interfaces drive technostress, cognitive overload, and burnout (cognitive domain); while inadequate organizational policies, leadership support, and communication structures exacerbate disengagement and blurred work–life boundaries (organizational domain). Crucially, the domains are highly interdependent: physical discomfort amplifies cognitive load, organizational decisions shape both physical and cognitive demands, and holistic interventions addressing all three domains yield the strongest outcomes.

Supported by visual and quantitative analyses (word clouds, tree-maps, cluster maps, and dendrograms), the study confirms that ergonomics in hybrid settings must move beyond isolated physical adjustments to become a strategic, integrated system. Organizations that embed supportive policies, provide tangible ergonomic resources, and foster a proactive ergonomic culture achieve measurable gains in employee health, engagement, retention, and productivity.

The paper concludes with evidence-based recommendations for employers, employees, and future research, emphasizing that holistic ergonomics is no longer optional but a core driver of sustainable performance and organizational resilience in the era of hybrid work.

Apollo: Journal of Tourism and Business

Nok Kacung: Tourism Promotion Strategy Through Instagram Social Media

Adapting Human Factor toward Well-Being and Performance: A Case Study of Ergonomics on Hybrid Work Environment