https://journal.mediadigitalpublikasi.com/index.php/apollo/issue/feed 2025-03-23T14:51:13+00:00 Robbi Rahim apollo@mediadigitalpublikasi.com Open Journal Systems <p>Apollo: Journal of Tourism and Business, a premier peer-reviewed academic journal dedicated to the advancement of knowledge and research in the field of tourism and business. Our journal is committed to publishing high-quality, original research that explores the complex and dynamic relationship between these two fields. We publish three issues per year and welcome submissions from researchers at all career levels and from any geographic location. Our journal is assigned the International Standard Serial Number (ISSN) <a href="https://portal.issn.org/resource/ISSN/2985-5810" target="_blank" rel="noopener">2985-5810</a>, which ensures the permanent availability and visibility of our journal in the scholarly community, We are committed to promoting diversity and inclusivity in our editorial process and encourage submissions from underrepresented groups. Our rigorous peer review process ensures that only the most impactful and rigorous research is published in our journal. We hope that you will consider submitting your research to Apollo and join the conversation about the important issues facing the tourism and business sectors.</p> https://journal.mediadigitalpublikasi.com/index.php/apollo/article/view/370 2025-01-16T07:42:24+00:00 Dhiana Ekowati dhianaekowati@gmail.com Winanto Nawarcono wnawarcono@gmail.com Wendri Sukmarani wendrisukmarani79@gmail.com

<p>Consumer purchase intention is related to word of mouth along with the increasing brand image of the company. Brand image is a brand that is based on the good and bad of the brand that consumers remember. This study aims to: (1) Analyze the influence of word of mouth on Purchase Intention and (2) Analyze how word of mouth (wom) influences Purchase Intention with brand image as a moderating variable. This study is a quantitative descriptive study. With a research sample of 100 respondents. The data collection method uses a questionnaire. The data analysis method uses MRA analysis. The results of the study show that (1) word of mouth has a positive effect on consumer Purchase Intention with a calculated t value = 10.927&gt; t table = 1.987 with a significance value of 0.000 &lt;0.05. This means that if the word of mouth variable increases, the purchasing decision will increase. (2) Brand image moderates the influence of word of mouth on consumer purchase interest with a regression coefficient value of the moderation variable (Word of Mouth*Brand image) of 0.588 with a positive value with a significance value of 0.032 &lt; α (0.05).</p>

2025-04-16T00:00:00+00:00 Copyright (c) 2025 Dhiana Ekowati; Winanto Nawarcono, Wendri Sukmarani https://journal.mediadigitalpublikasi.com/index.php/apollo/article/view/405 2025-03-23T14:51:13+00:00 Egabetha Yudhaputri egabetha@trisakti.ac.id Willy Arafah willy.arafah@trisakti.ac.id Sarfilianty Anggiani arfilianty@trisakti.ac.id

<p>This study aims to analyse the impact of the role of <em>innovative work behaviour</em> between <em>artificial intelligence and digital leadership on </em>improving <em>organizational performance</em> at hotel industry in Jakarta. This research uses quantitative methods with<em>cross-sectional</em> data collection. This study consists of 8 hotels with a total sample size of 124 respondents. Data were collected using a questionnaire distributed to 124 managerial level leaders at 4-star and 5-star hotels in Jakarta. This research data analysis uses SPPS for descriptive statistics and <em>Structural Equation Modeling</em> (SEM) PLS for hypothesis analysis. The results showed that <em>artificial intelligence and digital leadership </em>does not have a direct effect on <em>organizational performance </em>but with mediation can strengthen the influence so that <em>artificial intelligence and digital leadership </em>has a significant effect on <em>organizational performance</em><em>. </em>The mediating role of using <em>innovative work behaviour</em> variables in this study has produced research findings that can strengthen the influence of <em>artificial intelligence, digital leadership </em>variables on improving <em>organizational performance </em>in the hotel industry in Jakarta. The managerial implication of this research is that <em>artificial intelligence </em>can be developed into the main management strategy in improving business and increasing literacy and innovative behaviour related to technology both <em>artificial intelligence </em>and other digital skills such as emphasizing digital and innovative culture.</p>

2025-03-26T00:00:00+00:00 Copyright (c) 2025 Egabetha Yudhaputri, Willy Arafah, Sarfilianty Anggiani